Refresh
Refresh
Refresh
Refresh
branding and visual identity
branding and visual identity
branding and visual identity
branding and visual identity
Packaging an exciting and enriching brand that dispels the stigma of second-hand clothing.
Packaging an exciting and enriching brand that dispels the stigma of second-hand clothing.
Packaging an exciting and enriching brand that dispels the stigma of second-hand clothing.
Packaging an exciting and enriching brand that dispels the stigma of second-hand clothing.
Branding
Branding
Branding
Motion
Motion
Motion
Package
Tools: Illustrator, After Effects, Photoshop
Tools: Illustrator, After Effects, Photoshop
Tools: Illustrator, After Effects, Photoshop
challenge
challenge
challenge
the second-hand clothing stigma
the second-hand clothing stigma
Overconsumption and fast fashion have led to unsustainable practices and a wave of mundaneness and replication in the fashion industry. Also, the expensiveness of clothing hinders the ability to be experimental with self-expression.
A shift to using second-hand clothing is a must, but with second-hand clothing often looked upon as cheap, unsanitary, and out-dated; motivating consumers to
make the change is difficult.
Overconsumption and fast fashion have led to unsustainable practices and a wave of mundaneness and replication in the fashion industry. Furthermore, the price clothing prevents a strong barrier to entry to making it difficult to experimental with self-expression.
A shift to using second-hand clothing is a must, but with second-hand clothing often looked upon as cheap, unsanitary, and out-dated, motivating consumers to make the change is difficult.
Overconsumption and fast fashion have led to unsustainable practices and a wave of mundaneness and replication in the fashion industry. Furthermore, the price clothing prevents a strong barrier to entry to making it difficult to experimental with self-expression.
A shift to using second-hand clothing is a must, but with second-hand clothing often looked upon as cheap, unsanitary, and out-dated, motivating consumers to make the change is difficult.
story
story
a refresh to thrifted clothing
a refresh to thrifted clothing
Refresh is an exciting new brand that offers an outfit in a box where users can select from pre-made collections or create a custom box of their choosing. Through the integration of slick and exciting design, Refresh showcases the benefits and feasibility of thrifted clothing all while encouraging curiosity and diversity in self-expression.
Refresh is an exciting new brand that offers an outfit in a box where users can select from pre-made collections or create a custom box of their choosing. Through the integration of slick and exciting design, Refresh showcases the benefits and feasibility of thrifted clothing all while encouraging curiosity and diversity in self-expression.
A package to remember
A package to remember
With a focus on the user experience and use of encouraging customer-forward language, the package provides a three-level experience through: the box sleeve, the exterior, and the inside of the box. Its intent is to appear simple and surprise the user with a splash of novelty and excitement throughout the unboxing experience.
With a focus on the user experience and use of encouraging customer-forward language, the package provides a three-level experience through: the box sleeve, the exterior, and the inside of the box. Its intent is to appear simple and surprise the user with a splash of novelty and excitement throughout the unboxing experience.
Purchase points
Purchase points
Via refresh.ca customers can create custom boxes or purchase pre-assembled boxes from various collections such as the urban collection.
The pop-up is placed in high-end districts to oppose expensive and limiting designer clothing and to motivate onlookers to try something new. Customers can show off their styles through the booth available.
Via refresh.ca customers can create custom boxes or purchase pre-assembled boxes from various collections such the urban collection.
The pop-up is placed in high-end districts to contrast the expensive and limiting designer clothing and thus motivate onlookers to try something new. The pop-up includes a booth where consumer can try their new Refresh clothing.
Via refresh.ca customers can create custom boxes or purchase pre-assembled boxes from various collections such the urban collection.
The pop-up is placed in high-end districts to contrast the expensive and limiting designer clothing and thus motivate onlookers to try something new. The pop-up includes a booth where consumer can try their new Refresh clothing.
If their wearing it, then it has to be good
If their wearing it, then it has to be good
To help erase the negative connotations with second-hand clothing and to target a younger audience, Refresh collaborates with celebrities and influencers to curate a clothing collection to promote the feasibility of Refresh-certified clothing.
To help erase the negative connotations with second-hand clothing and to target a younger audience, Refresh collaborates with celebrities and influencers to curate a clothing collection to promote the feasibility of Refresh-certified clothing.
results
results
beyond the screen
beyond the screen
With the project revolving around the physical medium of a package rather than a digital asset, I was able to understand how to design for the consumer. I had the chance to place myself inside the shoes of the consumer and understand how my design decisions may evoke particular feelings based on the unboxing experience. The knowledge gained helped inform the brand tone and values which were reflected in the subsequent assets made.
With the project revolving around the physical medium of a package rather than a digital asset, I was able to understand how to design for the consumer. I had the chance to place myself inside the shoes of the consumer and understand how my design decisions may evoke particular feelings based on the unboxing experience. The knowledge gained helped inform the brand tone and values which were reflected in the subsequent assets made.
let's chop it up!
(that's what the cool kids say right?)
let's chop it up!
(that's what the cool kids say right?)