YorkU Vice Provost

YorkU Vice Provost

YorkU Vice Provost

Projects done as an in-house designer at YorkU Vice Provost

A collection of work done at York U Vice Provost Communications

Context

My time at York U Vice Provost Communications as a lead in-house designer enabled me to design a plethora of digital and print work benefiting future & current students, alumni, faculty, parents, and the greater York U community.

Industry: Corporate, Academic

Role: Digital Design, Social Media, Print, Marketing

YU Blog

YU Blog

Rebranding the YorkU Blog

Rebranding the YorkU Blog

Refreshed the YU Blog into a fun new brand that gets current and future students excited to read the latest blog post. The rebrand involved creating a new visual identity, social media across all our digital channels, photo treatments, and blog covers for the webpage.

Refreshing the YU Blog into a fun new brand that gets current and prospective students excited to read the latest blog post! The rebrand involved creating a new visual identity, social media across all our digital channels, photo treatments, and blog covers for the webpage.

Digital Recruitment Campaign

Digital Recruitment Campaign

Digital Recruitment Campaign

Wide-scale marketing targeting prospective students

Wide-scale marketing targeting prospective students

Within a 2-month span, conceptualized and designed social media and web advertisements for York University's 2024-2025 Digital Recruitment Marketing Campaign, featuring over 100+ advertisements, targeted across 9 global regions.

YouTube, Meta, TikTok, Snaphat, Instagram, desktop and mobile display advertisements were designed across 15 smaller sub-campaigns each with their own unique messaging. The campaign's goal was to target and recruit prospective students worldwide and successfully amassed 500 million+ impressions and 12 million+ clicks.

Conceptualized and designed social media and web advertisements for York University's 2024-2025 Digital Recruitment Marketing Campaign, featuring over 100+ advertisements, targeted across 9 global regions resulting in 500 million+ impressions and 12 million+ clicks.

Emblems

Symbolizing Sub-Campaigns

The sub campaigns under the Digital Marketing Campaign umbrella, and emblem is used as a visual signifier and ties the entire campaign back to the York U brand.

Fall Campus Day

Fall Campus Day

Branding annual Fall Campus Day

Branding annual Fall Campus Day

Creating an evergreen campaign identity for Fall Campus Day that radiates the York University spirit and amps up future YorkU students. The identity features new social media graphics, event brochure, signage, email header, website banner, and more.

Next Project

Next Project

Next Project

Asialicious

Happy you're here.

Shanthuru Kalaiselvan © 2026

Happy you're here.

Shanthuru Kalaiselvan © 2026

Happy you're here.

Shanthuru Kalaiselvan © 2026