Ikuso
Branding a travel experience that
aims to get you thrilled about life.
Context
Ikuso, deriving from Ikuzo 行くぞ (“Let's Go" in Japanese), provides travellers with a tour experience to stunning small towns with an emphasis on facilitating connection, personal growth, and ultimately renewing the joy of life.
The brand echoes its “Let’s Go” mentality through a design system that visualizes youthfulness, spontaneity, and transformation—proving that it’s never too late to make a change.
Industry: Travel
Role: Brand Identity, Motion, UI/UX Design, Illustration
Brand
Let's Go!
Iksuo is all about moving from point a to point b—in a physical sense and by evolving as a person. The brand pushes this idea with bright colours, punchy typography, and swirly graphics that makes you want to get up and go.
Growth Badges
Covering All Bases
To craft a well-balanced transformative experience, Ikuso revolves around three central themes of growth: Community, Exploration, and Relaxation. These themes are signified by their own unique badges enabling travellers to curate their experiences to their liking.
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