Asialicious

A festival rebrand that is as exciting
as the festival itself.

A festival rebrand that is as exciting as the festival itself.

Context

With the aim to be more than just a local food festival, the new Asialicious brand explodes from the inside out—creating a dynamic brand that captures pan-asian culture, while highlighting the high-energy, joy, and inclusivity that defines the festival.

Field: Festival, Placemaking

Role: Visual Identity, Motion, Illustration, Research

Brand

Energy On Full Display

The design system garners a beautiful harmony between displaying the excitement of the event and the beauty of pan-asian culture. Using loud colours, typography, and graphics, the branding is designed to stand out and get onlookers curious and excited about what’s coming to their local community.

The central firework motif encapsulates this spirit while representing the annual firework show traditional occurs at the conclusion of the festival.

Asialicious

A festival rebrand that is as exciting
as the festival itself.

A festival rebrand that is as exciting as the festival itself.

Context

Energy On Full Display

Energy On Full Display

Other Route

Happy you're here.

Let’s chop it up!

Happy you're here.

Let’s chop it up!

Happy you're here.

Let’s chop it up!