Ikuso

Branding a travel experience that
aims to gets one excited about life.

Context

Iksuo, deriving from Ikuzo 行くぞ (“Let's Go" in Japanese) , provides travellers with a tour experience to stunning small towns with an emphasis on facilitating connection, personal growth, and ultimately renewing the joy of life.

The brand echoes its “Let’s Go” mentality through a design system that visualizes youthfulness, spontaneity, and change — proving that it’s never too late to feel alive again.

Field: Travel

Role: Brand Identity, Motion, UI/UX Design, Illustration

Brand

Let's Get Going

Iksuo is all about moving from point a to point b–both in a physical sense but also by evolving as a person. The brand pushes this idea with bright colours, punchy typography, and swirly graphics that make one want to get up and go.

Growth Badges

Covering All Bases

To craft well-balanced transformative experience, Ikuso revolves around three central themes of growth: Exploration, Community, and Relaxation. These themes are signified by their own unique badge enabling travellers to understand what category their experiences may fall under.